Communication Design (ARTC)

ARTC 5301 Communication Design Foundations. (3-0) This course may be taken only to fulfill communication design background. Students will acquire knowledge and graphic design skills necessary for advanced studies. This course does not earn graduate degree credit. Prerequisites: Consent of the graduate advisor. Repeatable with different emphasis. Graded on a credit (CR), no credit (F) basis.

ARTC 5310 Art Direction. (3-3) Advanced in-depth instruction involving conceptual principles, design, copy strategies, and branding methods in print, broadcast, and e-commerce advertising art direction and design. Repeatable up to 3 times when the area(s) of study change.

ARTC 5313 Communication Design Advanced Problems. (3-3) An independent study in communication design, which requires students to pursue complex design problems. Goals and objectives will be outlined in a written format. May be repeated with different emphasis for additional credit. Prerequisite: Permission of instructor.

ARTC 5320 Web Design. (3-3) Students will research, create, and produce advanced online products for Internet. Emphasis is placed on information architecture, interface design, and navigation constructs in order to produce unique online communications. Repeatable up to 3 times when the area(s) of study change.

ARTC 5321 Digital Imaging. (3-3) Exploration and experimental usage of digital black and white and color imagery utilizing non-traditional approaches to image making. Repeatable up to 3 times when the area(s) of study change.

ARTC 5322 Word and Image. (3-3) Exploration and experimental usage of the written word integrated with visual forms by using digital and traditional photographic, illustrated, and graphic media. Repeatable up to 3 times when the area(s) of study change.

 
ARTC 5330 Typography. (3-3) This course examines the traditional and experimental advanced usage of type and its relationship to the symbolic or communicative message. Repeatable up to 3 times when the area(s) of study change.

ARTC 5331 Corporate Identity Systems. (3-3) Students explore complex corporate and institutional identity systems. Concept, design, program continuity, and branding in the marketplace will be emphasized. Repeatable up to 3 times when the area(s) of study change.

ARTC 5332 Corporate Marketing Materials. (3-3) This course will explore advanced development of typographic elements, layout grid constructs, photoimagery, and illustration for publication of corporate marketing materials. Repeatable up to 3 times when the area(s) of study change.

ARTC 5333 The Experimental Book. (3-3) Students explore the experimental printed book including concept, design, and unique production such as unique binding methods. Repeatable up to 3 times when the area(s) of study change.

ARTC 5340 Contemporary Issues and Criticism. (3-0) This course examines the communication design discipline from 1950 through contemporary times. Communication design trends, styles, periods, and leading designers will be explored.

ARTC 5341 Modernism and Design. (3-0) This course examines the modernist movement as it emerged in America between 1920 and 1960 in various communication design media. The impact of modernism, modernism arrives in America, the creative 1940’s, and American design mid-century will be explored.

ARTC 5342 Post-Modernism and Typography. (3-0) This course examines the post-modernist movement and its impact on typography in the 21st century. The origins of post-modern design, deconstructionist design, issues of appropriation, and the revolution in digital type will be explored.

ARTC 5343 Visual Communication Theory. (3-0) This course examines visual communication theory applied to communication design. Gestalt, semiotics, constructivism, ecological theory, cognitive theory, and the Huxley/Lester model will be explored.

ARTC 5350 Special Problems in Communication Design. (3-0) An independent study requiring complex problem-solving in communication design. Repeatable up to 3 times when the area(s) of study change.

ARTC 5360 Special Topics in Communication Design. (3-3) A course designed to examine specific topics and address issues in communication design. May be repeated with different emphasis for additional credit.

ARTC 5360C Environmental Graphic Design Systems. (3-0) This course will explore complex corporate, consumer, and institutional environmental systems. Concept, design, program continuity, and environmental graphic design systems (EGDS) in the marketplace will be emphasized.  Repeatable up to 3 times when the area(s) of study change.

ARTC 5360D Typeface Design. (3-0) This course explores the detailed anatomy of typefaces in order to design custom typefaces through various applications. Students with an advanced knowledge of typography will research detailed type anatomy as well as historical and cultural typographic constructs.  Repeatable up to 3 times when the area(s) of study change.

ARTC 5360E Sustainable Packaging Design. (3-0) Students will explore the role of sustainable package design in context to meeting the requirements of clients and consumers in the global marketplace.  Repeatable up to 3 times when the area(s) of study change.

ARTC 5360F Communication Design Business Strategies. (3-0) In this course, the student will be exposed to the principles of project, studio, marketing, and business development management as it relates to the business operations of a communication design studio.  Repeatable up to 3 times when the area(s) of study change.

ARTC 5360G Interactive Design. (3-0) This course explores the concept of interactivity in all its forms, from the digital to the physical as it relates to communication design.  Repeatable up to 3 times when the area(s) of study change.

ARTC 5360H Mobile and Social Media. (3-0) In this course, the student explores the implications of social networking and mobile communications in contemporary communication design.  Repeatable up to 3 times when the area(s) of study change.


ARTC 5360I Editorial Design (3-0)
This course develops typographic skills pertaining to page layout through the use of functional and aesthetic type and its application within the digital environment. Repeatable up to 3 times when the area(s) of study change.

ARTC 5370 Professional Practice. (0-5) Students are placed in regional and national advertising agencies, digital media studios, or graphic design firms to gain professional practice experience. Repeatable once for credit.

ARTC 5399A Thesis I. (3-0) The course represents a student’s initial thesis enrollment. No thesis credit is awarded until the student has completed the thesis in ARTC 5399B. Graded on a credit (CR), program (PR), no-credit (F) basis.

ARTC 5399B Thesis II. (3-0) This course represents a student’s continuing thesis enrollments. The student
continues to enroll in this course until the thesis is submitted for binding. Graded on a credit (CR), progress (PR),
no-credit (F) basis.