Texas State University
 
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Communication Design

Undergraduate Programs

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Course Descriptions

1301 (ARTS 2313) Communication Design Foundation I. (3-3)
Introduces the field of Communication Design including terminology, creative visual thinking/problem solving, layout design, tools, and materials through traditional and computer imaging comping techniques. Prerequisite: ARTF 1301.

1302 (ARTS 2314) Communication Design Foundation II. (3-3)
An introduction to the computer and graphics software emphasizing visual strategies.

2303 Communication Design Foundation III. (3-3)
Introduces the evolution and development of alphabets, letter forms, and typography in relationship to visual expression and communication. Prerequisites: ARTC 1301, 1302.

2304 Communication Design Foundation IV. (3-3)
Focuses on concept development through the production of public announcements and advertising posters. Prerequisites: ARTC 1301, 1302, 2303.

2305 Visualization and Presentation Techniques. (3-3)
Introduces rendering techniques, three-dimensional graphics, and digital imaging for visual presentations. Prerequisites: FCS 1321; ARTF 1302; TECH 1413.

3301 Art Direction I. (3-3)
Students will develop advertising concepts that relate to the creative strategies, marketing platforms, and psychology specific to the communication objectives of the client, and the type of media used. Students will work with print, outdoor, and television media. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.

3303 Corporate/Package Identity. (3-3)
Focuses on the design process and concept development of corporate identity and package design. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.

3304 Corporate Marketing Materials. (3-3)
Develops typographic elements, illustration, photo-images and layout design for publication of corporate collateral. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.

3307 Multimedia I. (3-3)
Introduces digital multimedia communications exploring the elements of design, sound, and motion integrated with digital display. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.

3310 Illustration. (3-3)
Introduces media and illustration methods for basic image development. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.

3313 Digital Imaging for Communication Design. (3-3)
A series of projects focusing on individual creative solutions using computer imaging media set within the context of design formats, such as book covers, CD package design, editorial spreads and posters. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.

3316 Communication Design Seminar. (3-3)
This course traces communication design from ancient times to the present with an emphasis on theory and aesthetics. Students examine in-depth, the history of the visual message and the impact of communication design on the social, political, and economic life within recorded civilization.

3320 Advanced Typography. (3-3)
Introduces advanced issues in page structure and composition, content organization and management, typographic hierarchies, typeface and font selection, and typesetting. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.

4000 Senior Exit Review. (0-1)
A course in which all graduating seniors must participate during their last academic year. Work will be examined and evaluated while displayed in the Exit Review.

4302 Art Direction II. (3-3)
Students develop strategic target messages across mixed media and are exposed to how conceptual direction must shift to accommodate various media. Students strengthen their verbal and visual conceptual skills and elevate their research skills. Prerequisite: ARTC 3301.

4303 Art Direction III. (3-3)
This course allows students to create art direction projects based on individual professional goals. Faculty will assess each portfolio at the beginning of the course. Students will then address their portfolio content and work to create a body of art direction pieces. Prerequisite: ARTC 4302.

4305 Typographic Design. (3-3)
Continues the study of letter form, typography, image and concept relationships for effective communication. Prerequisites: ARTC 3320.

4306 Environmental Design. (3-3)
Introduces graphic design theories applied to exterior and interior architectural design and signage. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.

4308 Multimedia II. (3-3)
The study of interactive digital multimedia communication. Focuses on interactive information structure and presentation. Prerequisites: ARTC 3307.

4309 Multimedia III. (3-3)
Further study of interactive digital multimedia communication design emphasizing telecommunication, electronic publishing, and virtual communications environments. Prerequisites: ARTC 4308.

4310 Communication Design Practicum. (0-6)
Students are placed in regional graphic design firms and advertising agencies to gain professional design/art experience. May be repeated with different emphasis for additional credit. Prerequisite: Admission into the Communication Design Program.

4311 Digital Illustration. (3-3)
An intermediate illustration course using digital media to execute illustrations in a wide range of genres. Emphasis will be placed on developing unique strategies for the manipulation of traditional illustration techniques through digital means, as well as the creation of original digital illustration solutions. Prerequisites: Admission into the Communication Design Program.

4312 Editorial Illustration. (3-3)
Continues the study of traditional and digital illustration techniques for editorial publication assignments. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.

4313 Communication Design Special Problems. (3-3)
An independent study requiring complex problem solving in Communication Design. Goals and objectives will be outlined in a written format. May be repeated with different emphasis for additional credit.  Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.

4314 Special Topics in Communication Design. (3-0)
A category of courses designed to meet special needs and address issues in art ranging from traditional to non-traditional and contemporary concerns in communication design. Repeatable for credit with different emphasis. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.

4314A Animation (3-0)
The study and practice of various animation techniques including the creation of cartoons, digital games, claymation, 3D animation and motion graphics. Prerequisite: Admission into the Communication Design Program or approval by the Department Chair.

4314B Legal Issues in Commercial Art (3-0)
An advanced level elective designed to introduce students to the business and legal issues relating to communication design. Prerequisites: Admission into the Communication Design Program.

4314C Book Design (3-0)
This course focuses on content development, design, and execution of single edition and limited edition books. Prerequisites: Admission into the Communication Design Program.

4314D Digital Video (3-0)
This course introduces advanced issues in digital video production and editing. Prerequisites: Admission into the Communication Design Program, permission of the instructor, ARTF 1302, ARTS 2321.

4314E Motion Graphics (3-0)
This course introduces issues and applications in the production of motion graphics and special effects for digital video. Prerequisites: Admission into the Communication Design Program, permission of the instructor.

4314F Character Development for Illustration (3-0)
A series of character, illustration, storyboard and animation assignments executed by hand and computer introducing topics related to characters in fields such as cartooning, comics, game development and animation; emphasizing basic skills of character/plot development and storytelling, action and background drawing and development of characters in unique styles. Prerequisites: ARTC 1301, ARTC 1302, ARTS 2321.

4314G Illustration Techniques and Materials (3-0)
A beginning illustration course which focuses on learning to render with specific illustration techniques, including traditional black and white line and tone styles, watercolor and acrylic painting techniques, and other materials such as collage, scratchboard and monoprint styles. Prerequisites: ARTF 1302 and ARTS 2321 “C” or better, major code 606.00.

4314H Poster Design (3-0)
Exploration and experimental usage of the written word integrated with visual imagery by using digital and traditional photography, illustration, and other graphic elements utilized in poster design. Prerequisites: Admission into the Communication Design Program; ARTC 2303, ARTC 1304 with grades of "C" or higher.

4315 Senior Portfolio Presentation and Self-Promotion. (3-3)
This course focuses on preparations for entry into professional practice including preparation of a final portfolio presentation, creation of a resume, self-promotions, the interview process and guidelines for freelance employment. Prerequisite: Completion of the Communication Design Foundation. Must be taken the final semester before graduation.