Introduces the field of Communication Design including terminology, creative visual thinking/problem solving, layout design, tools, and materials through traditional and computer imaging comping techniques. Prerequisite: ARTF 1301.
An introduction to the computer and graphics software emphasizing visual strategies.
Introduces the evolution and development of alphabets, letter forms, and typography in relationship to visual expression and communication. Prerequisites: ARTC 1301, 1302.
Focuses on concept development through the production of public announcements and advertising posters. Prerequisites: ARTC 1301, 1302, 2303.
Introduces rendering techniques, three-dimensional graphics, and digital imaging for visual presentations. Prerequisites: FCS 1321; ARTF 1302; TECH 1413.
Students will develop advertising concepts that relate to the creative strategies, marketing platforms, and psychology specific to the communication objectives of the client, and the type of media used. Students will work with print, outdoor, and television media. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.
Focuses on the design process and concept development of corporate identity and package design. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.
Develops typographic elements, illustration, photo-images and layout design for publication of corporate collateral. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.
Introduces digital multimedia communications exploring the elements of design, sound, and motion integrated with digital display. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.
Introduces media and illustration methods for basic image development. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.
A series of projects focusing on individual creative solutions using computer imaging media set within the context of design formats, such as book covers, CD package design, editorial spreads and posters. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.
This course traces communication design from ancient times to the present with an emphasis on theory and aesthetics. Students examine in-depth, the history of the visual message and the impact of communication design on the social, political, and economic life within recorded civilization.
Introduces advanced issues in page structure and composition, content organization and management, typographic hierarchies, typeface and font selection, and typesetting. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.
A course in which all graduating seniors must participate during their last academic year. Work will be examined and evaluated while displayed in the Exit Review.
Students develop strategic target messages across mixed media and are exposed to how conceptual direction must shift to accommodate various media. Students strengthen their verbal and visual conceptual skills and elevate their research skills. Prerequisite: ARTC 3301.
This course allows students to create art direction projects based on individual professional goals. Faculty will assess each portfolio at the beginning of the course. Students will then address their portfolio content and work to create a body of art direction pieces. Prerequisite: ARTC 4302.
Continues the study of letter form, typography, image and concept relationships for effective communication. Prerequisites: ARTC 3320.
Introduces graphic design theories applied to exterior and interior architectural design and signage. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.
The study of interactive digital multimedia communication. Focuses on interactive information structure and presentation. Prerequisites: ARTC 3307.
Further study of interactive digital multimedia communication design emphasizing telecommunication, electronic publishing, and virtual communications environments. Prerequisites: ARTC 4308.
Students are placed in regional graphic design firms and advertising agencies to gain professional design/art experience. May be repeated with different emphasis for additional credit. Prerequisite: Admission into the Communication Design Program.
An intermediate illustration course using digital media to execute illustrations in a wide range of genres. Emphasis will be placed on developing unique strategies for the manipulation of traditional illustration techniques through digital means, as well as the creation of original digital illustration solutions. Prerequisites: Admission into the Communication Design Program.
Continues the study of traditional and digital illustration techniques for editorial publication assignments. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.
An independent study requiring complex problem solving in Communication Design. Goals and objectives will be outlined in a written format. May be repeated with different emphasis for additional credit. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.
A category of courses designed to meet special needs and address issues in art ranging from traditional to non-traditional and contemporary concerns in communication design. Repeatable for credit with different emphasis. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of "C" or higher.
The study and practice of various animation techniques including the creation of cartoons, digital games, claymation, 3D animation and motion graphics. Prerequisite: Admission into the Communication Design Program or approval by the Department Chair.
An advanced level elective designed to introduce students to the business and legal issues relating to communication design. Prerequisites: Admission into the Communication Design Program.
This course focuses on content development, design, and execution of single edition and limited edition books. Prerequisites: Admission into the Communication Design Program.
This course introduces advanced issues in digital video production and editing. Prerequisites: Admission into the Communication Design Program, permission of the instructor, ARTF 1302, ARTS 2321.
This course introduces issues and applications in the production of motion graphics and special effects for digital video. Prerequisites: Admission into the Communication Design Program, permission of the instructor.
A series of character, illustration, storyboard and animation assignments executed by hand and computer introducing topics related to characters in fields such as cartooning, comics, game development and animation; emphasizing basic skills of character/plot development and storytelling, action and background drawing and development of characters in unique styles. Prerequisites: ARTC 1301, ARTC 1302, ARTS 2321.
A beginning illustration course which focuses on learning to render with specific illustration techniques, including traditional black and white line and tone styles, watercolor and acrylic painting techniques, and other materials such as collage, scratchboard and monoprint styles. Prerequisites: ARTF 1302 and ARTS 2321 “C” or better, major code 606.00.
Exploration and experimental usage of the written word integrated with visual imagery by using digital and traditional photography, illustration, and other graphic elements utilized in poster design. Prerequisites: Admission into the Communication Design Program; ARTC 2303, ARTC 1304 with grades of "C" or higher.
This course focuses on preparations for entry into professional practice including preparation of a final portfolio presentation, creation of a resume, self-promotions, the interview process and guidelines for freelance employment. Prerequisite: Completion of the Communication Design Foundation. Must be taken the final semester before graduation.
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