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Course Descriptions


ARTC 1301 (ARTS 2313) Introduction to Communication Design. (3-3)
Introduces the field of Communication Design including terminology, creative visual thinking/problem solving, layout design, tools, and materials. Corequisite: ARTC 1302.

Prerequisite: ARTF 1301, 1302, 1303 with grades “C” or higher.

ARTC 1302 (ARTS 2314) Imaging I. (3-3).
An introduction to digital imaging emphasizing visual strategies, techniques, and concepts. Corequisite: ARTC 1301.

Prerequisite: ARTF 1301, 1302, 1303 with grades “C” or higher.
 


ARTC 2303 Typography I. (3-3)
This course introduces the evolution and development of alphabets, letter forms, and typography in relationship to visual expression and communication. Corequisite: ARTC 2304.

Prerequisites: Admission into the Communication Design Program. ARTC 1301 and 1302 with grades “B” or higher.

ARTC2304 Conceptual Strategies. (3-3)
Focuses on concept development and ideation strategies through the production of various design forms.

Corequisite: ARTC 2303.
Prerequisites: Admission into the Communication Design Program. ARTC 1301 and 1302 with grades “B” or higher.

ARTC 2305 Visualization and Presentation Techniques. (3-3)
For Interior Design majors only. Introduces rendering techniques, three-dimensional graphics, and digital imaging for visual presentations.

Prerequisites: FCS 1321; ARTF 1302; TECH 1413.
 


ARTC 3301 Art Direction I. (3-3)
Students will develop advertising concepts that relate to the creative strategies, marketing platforms, and psychology specific to client-based communication, and the type of media used.

Corequisite: ARTC 3303 and 3316.
Prerequisites: ARTC 3307 and 3320.

ARTC 3303 Trademark Design. (3–3)
Focuses on the design process and concept development of trademark design (i.e., logo design, corporate identity, iconographic systems). The class emphasizes incorporating historic and contemporary methodologies and practices of trademark design within the context of the communication design discipline.

Corequisites: ARTC 3301 and 3316.
Prerequisites: ARTC 3307 and 3320.

ARTC 3304 Branding Systems. (3-3)
Focuses on the creation and application of integrated brand communication systems. Students will develop comprehensive brand identities, typographic elements and layout designs for print and digital media.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 3307 Interactive Media I. (3-3)
Introduction to Web Site design, construction and basic User Interface design. Exploration of the elements of HTML and CSS along with basic timebased media.

Corequisite: ARTC 3320.
Prerequisites: ARTC 2303 and 2304.

ARTC 3310 Illustration. (3-3)
Introduces media and illustration methods for basic image development.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 3313 Imaging II. (3-3)
This course uses advanced digital and traditional imaging as it applies to visual and verbal problem solving. The class emphasizes incorporating drawing, photography and appropriated images in order to reinforce and extend the possibilities of sourcing and manipulation of images digitally.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 3316 Communication Design History Seminar. (3-3)
This course traces communication design history, through examples of social, political, cultural, technological and economic perspectives, from the end of the 19th century to the present. Students examine how past and current design practices, theory and aesthetics inform and shape the discipline of communication design and contemporary society.

Corequisites: This course is to be taken concurrently with ARTC 3301 and 3303.
Prerequisites: ARTC 3307 and 3320.

ARTC 3320 Typography II. (3-3)
Introduces advanced issues in page structure and composition, content organization and management, typographic hierarchies, typeface selection, and typesetting.

Corequisite: ARTC 3307.
Prerequisites: ARTC 2303 and 2304.

 


ARTC 4000 Senior Exit Review. (0-1)
A course in which all graduating seniors must participate during their last academic year. Work will be examined and evaluated while displayed in the Exit Review.

Corequisite: ARTC 4315.
Prerequisites: ARTC 4308 and completion of 109 hours.

4302 Art Direction II. (3-3)
Students develop strategic messages across print, digital, and social media and evaluate how conceptual direction and message must shift to accommodate various media. Students strengthen their verbal and visual conceptual skills and elevate their research abilities to create dynamic advertising campaigns, and unify brand position with communication.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 4303 Art Direction III. (3-3)
This course allows students to create art direction projects based on individual professional goals. Faculty will assess each portfolio at the beginning of the course. Students will then address their portfolio content and work to create a body of art direction pieces.

Prerequisite: ARTC 4302.

ARTC 4305 Typography III. (3-3)
Continues the study of letter form, typography, image and concept relationships for effective communication. Prerequisites:

ARTC 3301, 3303 and 3316.

ARTC 4306 Environmental Graphic Design. (3-3)
Introduces a multidiscipline- based design practice centered around exterior and interior built environments. Students examine the visual, theoretical and applied aspects of defining a place through wayfinding, identity and information design.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 4308 Interactive Media II. (3-3)
Advanced Web Site design, construction and User Interface design. Builds upon the concepts and techniques learned in ARTC 3307. Explores advanced Web authoring with Content Management Systems, design for multiple platforms and advanced Web typography.

Prerequisites: ARTC 3301, 3303, 3307 and 3316.

ARTC 4309 Interactive Media III. (3-3)
Mobile application design. Exploration of User Interface design and Experience design for mobile devices. Students will learn to prototype applications that connect the physical and digital worlds.

Prerequisite: ARTC 4308.

ARTC 4310 Communication Design Practicum. (3-0)
Students are placed in regional graphic design firms and advertising agencies to gain professional design/art experience. May be repeated with different emphasis for additional credit.

Prerequisites: ARTC 3301, 3303 and 3316 and completion of 75 hours.

ARTC 4311 Digital Illustration. (3-3)
An illustration course using digital media to execute illustrations in a wide range of genres. Emphasis will be placed on developing unique approaches to manipulate traditional illustration techniques through digital means, as well as the creation of original digital illustration solutions.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 4312 Editorial Illustration. (3-3)
The study of traditional and digital illustration techniques for editorial publication assignments.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 4313 Communication Design Special Problems. (3-0)
An independent study requiring complex problem solving in Communication Design. Goals and objectives will be outlined in a written format. May be repeated with different emphasis for additional credit.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 4314 Special Topics in Communication Design. (3-3)
A category of courses designed to meet special needs and address issues in communication design ranging from traditional to nontraditional topics and contemporary issues.

ARTC 4314A Animation. (3-3)
The study and practice of various animation techniques.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 4314B Legal Issues in Communication Design. (3-0)
This course introduces students to the business and legal issues relating to communication design.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 4314D Digital Video. (3-3)
This course introduces issues in digital video production and editing.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 4314E Motion Graphics (3-3)
This course introduces issues and applications in the production of motion graphics and special effects for digital video.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 4314F Character Development for Illustration. (3-3)
This course emphasizes basic skills of character/plot development and storytelling, action and background drawing and development of characters in unique styles.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 4314G Illustration Techniques and Materials. (3-3)
A beginning illustration course focusing on learning to render with specific illustration techniques, including traditional black and white line and tone styles, watercolor and acrylic painting techniques and other materials such as collage, scratchboard and monoprint styles.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 4314H Poster Design. (3-3)
Exploration and experimental usage of the written word integrated with visual imagery by using digital and traditional photographic, illustration, and other graphic elements utilized in poster design.

Prerequisites: ARTC 3301, 3303 and 3316.

ARTC 4315 Senior Portfolio Presentation and Self-Promotion. (3-3)
This capstone course focuses on preparations for entry into professional practice via production of a final portfolio presentation, creation of a resume, business card, and self-promotions, and preparation for the interview process. This course is to be taken concurrently with Exit Review during the final semester before graduation.

Corequisite: ARTC 4000.
Prerequisites: ARTC 4308 and completion of 109 hours.

ARTC 4316 Book Design. (3-3)
This course will cover concept and content development, design, and execution of single edition and limited edition books through lectures, demonstrations, and studio work. Emphasis placed on creativity, problem solving, organizational ability, technical precision, and independent work ethic.

Prerequisites: ARTC 3301, 3303 and 3316.